Research

My research explores the intersection of music, culture, and consumer behavior, with a focus on how nostalgia, industry trends, and media influence listening habits. Using mixed-method approaches, including surveys and experimental designs, I examine topics such as the impact of reviews on music perception, audience engagement strategies, and the evolving role of physical and digital formats in music consumption. My work bridges academia and industry, providing valuable insights for scholars, professionals, and artists navigating the changing music landscape.

 

Below, you will find a list of my current and past research projects.